Simon Falk Eyecare:visionary style with a sustainable focus

In an era where fashion and function are expected to walk hand-in-hand with ethical responsibility, Simon Falk Eyecare is leading the way in the optical world with its latest exciting move - embracing independent, sustainable eyewear ranges that are every bit as stylish as they are environmentally responsible.

This September, the respected North Leeds practice is delighted to announce the arrival of two new, exclusive collections - Bird Eyewear and ROLF Spectacles - brands that perfectly align with Simon Falk’s long-held values of personalised care, forward-thinking innovation, and now more than ever, planet-conscious choices.

If you’re looking for exceptional frames that not only elevate your look but also contribute to a better world, your search may just be over.

Why independent matters

In a marketplace saturated with large designer brands, Simon Falk Eyecare has long been a champion of curated, individual style. Their decision to move away from the often over-commercialised branded offerings is not only a response to growing consumer demand for authenticity and uniqueness, but also a commitment to supporting brands that put people and the planet first.

“We’ve always believed that eyewear should reflect the individuality of the person wearing it,” explains director Julie Clarkson “These new collections are about giving our patients something truly special - frames that are not mass-produced, that tell a story, and that respect the environment in the process.”

Meet Bird Eyewear: design that gives back

Bird Eyewear is a name that’s rapidly gaining attention in the world of sustainable fashion - and for good reason. Based in the UK, Bird combines timeless style with innovation, using responsibly sourced materials such as bio-acetates, sustainable woods, and recycled aluminium. Every frame is designed to minimise environmental impact without compromising on aesthetics or durability.

But Bird isn’t just green - it’s socially impactful too. Through their “Share Your Sun” initiative, Bird Eyewear partners with SolarAid to help bring solar light to remote communities in Africa. For every pair sold, a portion of the proceeds goes directly towards providing solar lamps to families living without electricity. It’s fashion with a purpose.

From bold statement pieces to classic silhouettes with a modern twist, Bird Eyewear offers something for every face - and every conscience.

ROLF Spectacles: Austrian innovation, naturally

For those seeking something truly unique, ROLF Spectacles is redefining what eyewear can be. Handmade in the Tyrolean Alps of Austria, ROLF frames are crafted from natural materials like wood, stone, and plant-based bioacetates - all without the use of screws or metal parts.

ROLF’s patented hinge system is a marvel of minimalist engineering and a testament to their dedication to eco-innovation. Every frame is a piece of craftsmanship - lightweight, durable, and exquisitely stylish.

“We were blown away by the beauty and ingenuity of ROLF,” says Julie “Their frames are completely unlike anything else on the market, and we’re proud to be the only stockist in our region offering these exclusive designs.”

Style without compromise

One of the most exciting aspects of this new direction is that sustainability doesn’t mean sacrificing style. Both Bird and ROLF offer designs that feel current, bold, and effortlessly cool - perfect for fashion-conscious individuals who also want to make a responsible choice.

At Simon Falk Eyecare, each frame is carefully selected to suit not only your prescription needs but also your face shape, lifestyle, and personality. Their experienced optical team is always on hand to help you choose the perfect fit - whether you’re stepping into your first pair of glasses or refreshing your look.

What’s more, the value is exceptional. Despite their exclusivity and high-quality craftsmanship, these independent ranges remain accessibly priced - proof that premium, sustainable fashion doesn’t have to cost the Earth (literally or figuratively).

A Practice with Purpose

Simon Falk Eyecare has built its reputation not only on exceptional clinical care but on a deeper philosophy: that every choice, no matter how small, has an impact.

This latest move toward exclusive sustainable eyewear is part of a broader commitment to reducing waste, supporting ethical production, and providing patients with meaningful alternatives to fast fashion in the optical space.

From offering frame recycling programs, to reducing single-use plastics in-practice, and now bringing on forward-thinking brands like Bird and ROLF, the practice is putting planet-first thinking at the heart of its operations.

What This Means for You

Whether you’re due for a new pair of glasses or simply looking to refresh your style, now is the perfect time to explore what’s possible at Simon Falk Eyecare.

By choosing from their new independent sustainable ranges, you’re not only investing in eye health and personal expression, but also contributing to a more ethical, environmentally mindful future - one frame at a time.

The Bird and ROLF collections will be available in practice from early September, and interest is expected to be high. they offer a rare opportunity to own eyewear that is both beautiful and truly unique in the region.

See the Difference – Sustainably

In a world where more of us are thinking about the origins and impact of what we wear, it’s inspiring to see a local business stepping up with genuine, thoughtful alternatives. Simon Falk Eyecare has always had vision - now, they’re helping their patients see clearly while making the world a little clearer, too.

Book an appointment, browse the new collections, and be among the first to experience what sustainable eyewear should look (and feel) like.

Simon Falk Eyecare

456 Roundhay Road,

Leeds LS8 2HU.

Tel. 03309 002020

www.falkleeds.co.uk